Livestream Fundraising
Create a page livestream FUNDRAISing.
It’s time to stream hope and save lives! Introducing Mission Red, the official fundraising program of the American Red Cross focused on uniting gamers, content creators and fundraisers around the world through our lifesaving work and mission through the power of livestreaming. Your support is essential in supporting the urgent needs of our lifesaving work - for hospital patients in need of blood; for people in need of food and shelter in the wake of a disaster; for veterans and military families in need of emergency assistance; and for people around the world relying on international humanitarian aid.
By creating a DonorDrive fundraiser and connecting it with your Twitch or YouTube channel, you can host a charity stream broadcast to rally and engage your social media community and viewers to support your fundraiser and help where it's needed most. Whether its streaming video games, musical talents, cooking lessons, crafting tutorials, athletic challenges, or just chatting to advocate on why people should support your fundraiser and lifesaving mission of the American Red Cross - the only limit to the creativity of your broadcast is your imagination!
Emergencies don't stop and neither does the Red Cross! Let your voice standout in making a difference by signing up today to fundraise, raise awareness, and help those in need with a livestream.
Thank you for all that you do!
- The American Red Cross
Need support or have questions?
Contact charitystream@redcross.org. You can also join our Red Cross Discord for community support, special events and more!
Stream your fundraising
Live Fundraising is a great way to tell your story, engage with donors, and create a richer connection to the mission!
Great, how do I get started?
- You'll need a device to stream with (smartphone, desktop/laptop, Xbox, or PlayStation 4)
- Download a streaming app to your phone (Streamlabs, Twitch, or YouTube) or software to your desktop (Streamlabs, OBS, or XSplit)
- Set up an account with a streaming service (Twitch or YouTube)
- Add your streaming username to your fundraising page & save – you're ready to go!
- Click Your Page in the top bar
- Click the Settings tab on your page
- Choose your service and enter your username
- Note: YouTube requires you to enter the full URL to the live video, not your YouTube username
- Click Save Changes
- Share the link to your fundraising page on social media channels, text messages, and email to let people know when to tune in
Here's a quick guide of what you'll need depending on your device:
Mobile Phone
Hardware |
Software |
Services |
Smartphone with camera & microphone Wireless data or WiFi connection |
- Streamlabs App (streams to Twitch or YouTube)
- Twitch App
- YouTube app
|
|
Desktop or Laptop
Hardware |
Software |
Services |
Webcam Microphone |
- Streamlabs OBS (Recommended)
- Add the overlay in the Source panel by choosing Browser Source and pasting in the overlay URL provided when you edit your stream settings on your fundraising page
- OBS
- Add the overlay in the Source panel by choosing Browser Source and pasting in the overlay URL provided when you edit your stream settings on your fundraising page
- XSplit (Windows Only)
|
|
Desktop/laptop extras to customize your stream
- Add our overlay to your stream that shows our logo, your fundraising progress, recent & top donations (desktop/laptop streaming software only)
Xbox / PlayStation 4
Hardware |
Software |
Services |
|
Twitch |
Twitch |
What's Next?
Once your streaming account is setup, add your streaming username to your fundraising page by clicking Your Page, then clicking the pencil icon to edit
When you start streaming from your streaming software (Streamlabs OBS, OBS, XSplit, or one of the mobile apps above), your stream will appear on your fundraising page.
Happy streaming!