Our Commitment to Privacy
This Policy may be changed or updated from time to time. By visiting the Red Cross at one of our websites or using one of our mobile apps, you accept the practices described in this Policy.
See privacy information for financial and in-kind donors.
The Data We Collect
Our websites and mobile apps provide convenient ways for you to access our services and learn about important Red Cross opportunities and events. We collect information about our online visitors both directly from our visitors and indirectly from other companies that provide data to us. We use this information to communicate with our supporters and clients and process their transactions. We do not sell it to other organizations.
When you use our websites or apps to make a financial contribution, register for a class or special event, sign up to volunteer, apply for a job, or make a blood donation appointment, we may ask you for your name, address, phone number(s), and other information relevant to the transaction. We will ask for standard credit card information when you make a financial donation, pay for a class, or make a purchase.
We obtain information about our online visitors from other sources as well. For example, we engage vendors that provide contact information and other data. We use this data to help us engage with people who may be interested in participating in Red Cross activities or contributing to the Red Cross mission.
We also collect non-personal information about our online visitors using “cookies”, pixels, web beacons, and other technologies that operate automatically when you visit our website. We use this information to give our website visitors a more relevant online experience and to help us make website improvements. The information helps us understand which parts of our websites are the most popular, where our online visitors are going, and how long they spend there. If you do not want us to collect information using cookies, you can disable this function in your browser. If you block cookies from us, however, you may not be able to see personalized content and our website may not function optimally.
How We Secure Data
We use a variety of security measures to protect your data. We maintain physical, electronic and procedural safeguards to help prevent unauthorized access to and improper use of personally identifiable information.
We protect the security of credit card transactions using a number of measures such as encryption, access controls, network firewalls, and physical security. These measures make it extremely difficult for anyone to intercept the credit card information you send to us. When we work with other companies to process credit card transactions, those companies also use encryption and other appropriate security measures.
No website or electronic data can ever be completely secure, but we are always working to maintain up-to-date and appropriate security mechanisms.
How We Use Your Information
If you provide the Red Cross with personal information when you visit our websites or use our mobile apps, we may use the information in our programs and activities. We may enter your information into one of our databases so we can contact you to obtain your input, provide information about our programs and events, request donations, or provide a more personalized online experience.
The Red Cross does not sell, trade, or share our donors’ personally identifiable information with any other entity, except as described below. We do not send mailings to our donors on behalf of other organizations unless the donor has given us specific permission to do so.
On occasion, the Red Cross may share your information with our vendors and other partners that help us with our activities and programs. For example, we share information with vendors that help us fulfill orders, manage data, and process donations and credit card payments. These vendors are bound by strict confidentiality rules and are permitted to use the information only to support Red Cross operations. We also disclose information as required by law.
We Care About Doing it Right
The Red Cross is committed to accuracy and precision in processing your information. We have procedures to check for errors, and our systems are periodically audited to make sure we process your information securely and accurately.
If you need to contact us to review your information or make corrections, please use this form.
The Red Cross has a variety of programs for children, including mobile apps and Alexa Skills. We hope that children and parents will visit our websites and use our apps and Alexa Skills together so they can jointly learn about the Red Cross and opportunities for children to participate. The Red Cross does not intentionally collect personally-identifying information from people under age 13. Our apps and Alexa Skills automatically collect data about users' devices to give users a customized experience and help us make content improvements, but this data is not identifiable to an individual.
Contact Us About Privacy
To let us know how you would like us to contact you, or to opt-out of receiving phone calls, e-mails, texts or mail from the Red Cross, email the following addresses:
- Financial Donor Unsubscribe: email@example.com
- Blood Donor Unsubscribe: firstname.lastname@example.org
In order to request your data be removed from DonorDrive, please contact us at email@example.com. Please note, some of your data still may be stored on third party sites
American Red Cross
Office of the General Counsel
431 18th Street NW
Washington D.C. 20006
Attention: Privacy Officer
Revised September 2021